First Look Media is the largest Passionflix investor, though that firm’s chief government, Michael Bloom, declined to reveal the scale of its stake. (Ms. Musk stays Passionflix’s majority proprietor.) First Look, based by Pierre Omidyar, the eBay billionaire, is made up of a number of unconnected entities. There’s a nonprofit arm centered on investigative journalism and documentary filmmaking. An leisure studio, Topic, focuses on status movies like “Spencer,” “Spotlight” and “The Mauritanian.” A comparatively new division homes area of interest streaming companies, together with Subject.com, which focuses on crime, and Passionflix.
“We absolutely perceive that we’re strolling on the ft of elephants,” Mr. Bloom mentioned, referring to all-audience streaming companies like HBO Max and Netflix. “However we’re not making an attempt to be them. There is a chance for specialty companies like Passionflix to superserve a selected viewers in a manner that the large, mainstream retail guys don’t do.”
Romantic escapism was once a tv staple. It was powered by the miniseries (“The Thorn Birds,” “Hollywood Wives”) within the 1980s and the movie-of-the-week within the 1990s (all of these moaning Danielle Metal diversifications). However networks largely deserted these codecs within the 2000s. Price was one motive; networks additionally started to favor repeatable crime procedurals and actuality exhibits, together with the romance-driven “Bachelor” franchise.
Passionflix was not conceived as a cynical option to money in on the streaming increase, Ms. Musk mentioned. Somewhat, she and two mates, Jina Panebianco and Joany Kane, needed to make spicy romance tv and couldn’t discover consumers in Hollywood.
“So we needed to create a distribution resolution,” Ms. Musk mentioned.
Ms. Musk, named after Puccini’s opera, studied movie on the College of British Columbia in Vancouver. After graduating in 1997, she labored for Alliance, a Canadian manufacturing firm, earlier than shifting to Los Angeles, the place she directed, wrote and produced a film, “Puzzled” (2001), with backing from Elon. She in the end started producing and directing TV motion pictures for Hallmark, Lifetime and ION Tv.
However she was annoyed. “I saved entering into conflicts with community executives, who weren’t excited by tales about empowered ladies embracing their sexuality.”