Duke hires ex-Nike, NBA staffer to aid with NIL

DURHAM, N.C. — New Duke males’s basketball coach Jon Scheyer has employed a former Nike and NBA staffer for a newly created function with duties that embrace overseeing identify, picture and likeness (NIL) alternatives for Blue Devils gamers.

The varsity introduced the hiring of Rachel Baker as this system’s first common supervisor Tuesday. Duke described Baker’s function as serving to gamers “improve their private skillsets,” together with NIL partnerships via her expertise in sports activities advertising.

In an announcement, Scheyer pointed to Baker’s “experience within the enterprise of basketball” as a useful resource for gamers and their households. It comes forward of the primary anniversary of faculty athletes being allowed to revenue from their fame via NIL endorsements.

Baker spent eight years at Nike working with grassroots partnerships and occasion technique for the Elite Youth Basketball League (EYBL), which options prime prep prospects. She additionally managed strategic initiatives between Nike and NBA star Kevin Durant, one of many attire maker’s signature athletes along with his personal shoe line.

Baker’s 12 months with the NBA included work on a job drive for rebranding the WNBA.

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